Terms of Service

1. Introduction

Welcome to araldo ("the Service", "we", "our", "us"). These Terms of Service ("Terms") constitute a legally binding agreement between you ("User", "you") and araldo and govern your access to and use of our social media scheduling and management platform, including all related tools, features, APIs, and connected services.

By creating an account or otherwise using the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must stop using the Service immediately.

2. Eligibility

To use araldo, you must:

Be at least 16 years of age (or the minimum age required by law in your jurisdiction to enter into a binding contract without parental consent — e.g., 18 in some US states and EU member states);
Have the legal authority to enter into these Terms on behalf of yourself or, if applicable, the organisation you represent;
Not be prohibited from using the Service under applicable law, including EU sanctions regulations, US export controls, or other applicable trade restrictions.

By using the Service, you represent and warrant that you meet these requirements.

3. Account Registration & Security

You must provide accurate, current, and complete information when creating your account and keep it updated. You are responsible for:

Maintaining the confidentiality of your login credentials;
All activity that occurs under your account;
Notifying us immediately at team+support@araldosocial.com if you suspect unauthorised access or a security breach.

We are not liable for any loss or damage arising from unauthorised use of your account. You may not share your account credentials with third parties or allow others to access your account.

4. Prohibited Content & Conduct

araldo is a professional social media management tool. You agree not to use the Service to create, upload, schedule, distribute, or publish any content or engage in any conduct that:

4.1 Adult & Explicit Content — Strictly Prohibited

The following categories of content are absolutely prohibited on araldo, regardless of platform destination or claimed artistic intent:

Pornography and sexually explicit material of any kind, including nudity intended for sexual gratification, graphic depictions of sexual acts, or content produced for adult entertainment purposes;
Lewd or sexually suggestive content — material designed to sexualise individuals, provoke sexual arousal in audiences, or simulate sexual scenarios, even if not fully explicit;
Sexualised depictions of minors (CSAM) — this is illegal under all applicable jurisdictions and will result in immediate termination, account reporting, and referral to law enforcement;
Escort, adult services, or solicitation content promoting sexual services, whether commercial or otherwise.

Violations of this section will result in immediate and permanent account termination without refund, and may be reported to relevant authorities.

4.2 Hate Speech & Harassment

Hate speech, discrimination, or content that promotes violence or dehumanises individuals based on race, ethnicity, nationality, religion, gender, sexual orientation, disability, or other protected characteristics;
Harassment, intimidation, threatening, or bullying of any individual or group;
Content that glorifies, promotes, or incites self-harm, suicide, or violence.

4.3 Illegal & Harmful Activity

Content that infringes third-party intellectual property rights, including copyright, trademarks, or patents;
Defamatory, fraudulent, misleading, or deceptive content;
Content promoting illegal products, substances, or activities;
Malware, phishing, spyware, or any malicious code;
Content that violates applicable data protection or privacy laws.

4.4 Platform Abuse & Automation Misuse

Automated or artificial engagement (fake likes, followers, comments, or shares);
Spam — unsolicited bulk content, repetitive posting, or platform manipulation;
Use of bots, scrapers, or automated tools beyond the intended functionality of the Service;
Violating the Terms of Service of Instagram, X/Twitter, LinkedIn, YouTube, Facebook, or any other connected platform.

We reserve the right — but not the obligation — to review, remove, or refuse any content and to suspend or terminate accounts that violate these provisions, at our sole discretion and without prior notice.

5. Acceptable Use

You agree to use araldo solely for lawful, professional social media management purposes. You must not:

Attempt to gain unauthorised access to our systems or other users' accounts;
Reverse engineer, decompile, or disassemble any part of the Service;
Resell or sublicense access to the Service without written permission;
Interfere with the integrity or performance of the Service or its related systems;
Use the Service to compete with araldo by building a substantially similar product.

6. Third-Party Platforms

araldo integrates with third-party social media platforms (Instagram, X/Twitter, LinkedIn, YouTube, Facebook) via their official APIs. By connecting these accounts, you acknowledge that:

You must comply with the Terms of Service, Community Guidelines, and Content Policies of each connected platform at all times;
araldo is not affiliated with, endorsed by, or responsible for these third-party platforms;
We are not liable for service interruptions, API changes, content takedowns, or account suspensions enacted by third-party platforms;
You grant araldo permission to act as your authorised agent to publish, retrieve analytics, and manage content on your behalf on connected platforms, within the OAuth scopes you approve.

7. Your Content & Licence

You retain ownership of all content you upload or create through araldo ("Your Content"). By using the Service, you grant araldo a limited, non-exclusive, royalty-free, worldwide licence to store, process, and transmit Your Content solely for the purpose of providing the Service to you.

You represent and warrant that:

You own or have the necessary rights and licences to Your Content;
Your Content does not violate any third-party rights or applicable law;
Your Content complies with the Prohibited Content provisions in Section 4.

We do not use Your Content to train AI models, sell data, or for any purpose beyond delivering the Service.

8. Privacy & Data Protection

We handle your personal data in accordance with our Privacy Policy, which is incorporated into these Terms by reference. The Privacy Policy describes how we collect, use, store, share, and protect your personal information, and explains your rights under the GDPR (for EU/EEA users) and the CCPA (for California residents).

We do not sell your personal data. We process your data only as necessary to provide and improve the Service and as required by law.

9. Intellectual Property

All rights, title, and interest in and to araldo — including its branding, logos, UI design, software, documentation, and underlying technology — are and remain the exclusive property of araldo and its licensors. These Terms do not grant you any rights to use our trademarks, service marks, or trade dress.

You may not copy, reproduce, modify, distribute, reverse-engineer, create derivative works from, or otherwise exploit any part of the Service without our prior written consent.

10. Subscriptions & Payments

Certain features of araldo may be available on a paid subscription basis. Where applicable:

Trial access may be offered without payment details;

Current public plan prices are published on our pricing page;

Paid self-serve billing is not currently enabled. Once enabled, subscription fees will be billed in advance on the billing cycle selected at purchase and processed securely by Paddle;

When paid billing is enabled, applicable taxes will be displayed in the billing flow where required;

You may cancel a paid subscription at any time to stop future renewals at the end of the current billing period;

araldo offers a minimum 14-day refund window on paid subscription charges processed through Paddle. Requests made within 14 calendar days of the charge do not require a reason;

Refund eligibility after that 14-day window is governed by our Refund Policy, except where stricter consumer rights apply by law;

We reserve the right to change pricing with at least 30 days' notice to existing subscribers once paid billing is active.

11. Termination

By you

You may stop using the Service and close your account at any time by contacting team+support@araldosocial.com. Upon termination, your data will be deleted in accordance with our Privacy Policy.

By us

We may suspend or permanently terminate your access immediately, without prior notice, if you:

Violate any provision of these Terms, particularly Section 4 (Prohibited Content);
Misuse the API or attempt to circumvent our technical safeguards;
Engage in conduct that harms other users, third parties, or araldo;
Fail to pay fees when due (for paid plans).

Termination does not affect any rights or obligations that arose prior to the date of termination. Sections 4, 7, 9, 13, 14, and 15 survive termination.

12. Disclaimers

The Service is provided "as-is" and "as-available" without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that the Service will be uninterrupted, error-free, or free of harmful components. Social media platforms may change their APIs, restrict access, or modify their policies at any time, and we cannot guarantee continued compatibility or access.

Nothing in these Terms limits or excludes any statutory rights you may have as a consumer under EU or applicable national law that cannot be excluded by agreement.

13. Limitation of Liability

To the fullest extent permitted by applicable law, araldo and its officers, directors, employees, affiliates, and licensors shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to loss of revenue, data, goodwill, or business opportunities, arising out of or in connection with your use of or inability to use the Service.

Our total aggregate liability to you for any claims arising under these Terms shall not exceed the greater of:

The total fees paid by you to araldo in the 12 months preceding the claim; or
€100 / $100 USD if no fees have been paid.

These limitations do not apply to liability for death or personal injury caused by negligence, fraudulent misrepresentation, or any other liability that cannot be excluded under EU consumer protection law or other applicable mandatory law.

14. Indemnification

You agree to indemnify, defend, and hold harmless araldo and its officers, directors, employees, and affiliates from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to:

Your use of or inability to use the Service;
Your violation of these Terms;
Your violation of any third-party rights, including intellectual property or privacy rights;
Any content you submit, post, or transmit through the Service.

15. Governing Law & Dispute Resolution

These Terms are governed by and construed in accordance with applicable law. We will always endeavour to resolve any disputes amicably in the first instance.

EU/EEA Users

If you are an EU consumer, you benefit from the mandatory consumer protection provisions of the law of your country of residence. Disputes may also be submitted to your national consumer protection authority or via the EU Online Dispute Resolution (ODR) platform at ec.europa.eu/consumers/odr.

US Users

Any disputes not resolved through informal negotiation shall be settled through binding arbitration in accordance with applicable arbitration rules, with proceedings conducted in English. Class action lawsuits and class-wide arbitration are waived to the extent permitted by law.

16. Updates to These Terms

We may revise these Terms from time to time. When we make material changes, we will notify you by email or via an in-app notification at least 14 days before the changes take effect. The "Last updated" date at the top reflects the date of the most recent revision.

Continued use of the Service after the effective date of changes constitutes your acceptance of the revised Terms. If you do not agree with the changes, you must stop using the Service and may close your account before the changes take effect.

17. General Provisions

Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and araldo regarding the Service and supersede all prior agreements.

Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

Waiver: Failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce it in the future.

Assignment: You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights to a successor in the event of a merger, acquisition, or sale of assets.

Language: These Terms are provided in English. In case of conflict between translated versions and the English version, the English version shall prevail.

18. Contact

If you have questions about these Terms or the Service, please contact us:

team+legal@araldosocial.com

We aim to respond to all enquiries within 3 business days.